How to Prevent Your Hair Color From Fading

Nothing is worse than dying your hair and then watching the color fade with every passing day. It’s true, nothing lasts forever either (not even hair dye) but with some extra care and attention, you can certainly prevent this color from fading. But it’s also important to take a holistic approach and understand the overall health of your hair will have a significant impact on the speed at which this color might be fading!


What Might be Causing Your Hair to Fade?

Let’s begin with a major technical reason that can result in hair damage. Oxidization takes place when the hair receives too much oxygen from water or the atmosphere in your environment. Artificial hair molecules attract this oxygen and this causes the hair to fade. But that’s just part of the story...

You see, hair is dyed when particles of dye are trapped within the strands of your hair and it’s essential to take steps in order for these pigments to remain. Unfortunately, the use of certain shampoos and hair products can allow these pigments to escape and then leave this color looking rather dry, faint and even dull!

Let’s take a look at some ways in which you can prevent your color from fading...


How to Prevent your Hair Color from Fading


1. Avoid Washing Your Hair with Hot Water

Just so you know, the “cuticle” is the outermost layer of your hair. You might think of this as roof tiles or fish scales, for the cuticle is the first line of defense and mostly responsible for protecting your hair shaft. But why am I telling you this?

Hot water can open the cuticle a little too much and allow even more color to run from your hair. This is something to avoid but unfortunately, washing the hair with hot water is often the main culprit when it comes to dry or dull-looking hair.

Takeaway - Wash your hair with lukewarm water.


2. Clarifying and anti-dandruff shampoos

Using clarifying or anti-dandruff shampoos may result in faster color fade. This happens because washing your hair with these types of shampoos can cause strands of hair to swell and this enables the color to wash out. You should also remember using the right hair and scalp care products can alleviate many of the reasons for dandruff while gently removing any buildup on the scalp.

Takeaway – Keeping a scalp healthy can prevent flaking and improve hair quality.


3. Try to Air-Dry Your Hair Instead of Using a Towel

Believe it or not, drying your hair with a towel can result in color fade. It makes sense but there’s a simple way to avoid this from happening - air drying. That’s right, instead of rubbing that color over and over until it disappears, it’s best to gently blot your hair with a towel and then allow the air to do the rest. It should also be mentioned that you should never attempt to use a style-iron or blow-dry your hair when it’s wet as this can cause hair strands to rupture and hence, cause untold damage to your hair.

Takeaway - Air-dry your hair as often as possible.


4. Use Hair Products that Actually Improve Your Hair

Sodium Lauryl Sulfates is a synthetic chemical that you want to avoid. Many hair products will contain this agent and it does more harm than good over the long term. Also, most traditional shampoo products are without the protective ingredients or technology that you will find with specialized hair products on the market. For instance, REVIV3 is a system that contains over 30 peptides, vitamins and plant extracts. This technology is a proven and fully-tested method that clears the scalp of toxins, while eliminating DHT - which is one of the main reasons for hair loss. While traditional shampoos may not “take away” from the color, they certainly don’t help and a prep shampoo and prime conditioner will do just the opposite!

Takeaway - Invest in specialized hair products to prevent color from fading.


5. Remember the Benefits of Using a Hair Mask

Reviv3 Mend deep repair hair masque helps nourish and moisturize the hair, while improving the strength and health of the scalp. For this reason, you might consider applying Mend once a week as part of your regimen. But that’s not the only reason because Mend uses vitamin E and UV filters to help prevent color fading. This means you can not only hope for soft and shiny hair but also the same vibrant color that you have come to know and love!

Takeaway – A deep hair masque treatment can improve your hair health and help prevent fade.



If you spend money to color of your hair (which I presume you do), it makes sense to give just as much attention to the maintenance of this color. In other words, using the right hair products enable this color to last longer, while improving the overall health of your hair. After that, a little extra care and attention goes a long way and you might just help prevent your color from fading - as quickly as it might be now!


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